Westmount

Making a wealth management site more welcoming.

After building a sleek new visual identity we were tasked with creating an updated site focusing on brand awareness, simplifying the information architecture for their demographic, and creating an easy-to-navigate, filtered content section.

role

IA, UX, UI

Agency

123 West

Team

Creative Director - Tim Hoffpauir
Account Director - Matt McGarva
Producer - Shea Martin
Developer - Matthew Pierce
Copy Writer - Carla Hawkins

Laptop computer with "our approach" screen
Mobile phones showing various screens from Westmount Wealth website
Webinar home pageInsight index page of Westmount Wealth websiteArticle page of Westmount Wealth website

Design System

A scalable design system was built to set the foundation for a consistent brand experience across the site, ensuring accessibility standards were met for both the dark and light components.

We built interchangeable type elements, which can be leveraged to accommodate the various content needs for the insight section, and allow for instances where a post image may not be possible.

More work

visual identity - UX/UI

FRESH RESTAURANTS

Product design - UX/UI - visual identity

Bid Garage