sunset - wild wonders

A microsite for big flavours.

Wild Wonders – a sub brand of assorted gourmet tomatoes from Sunset Produce – wanted to bring more awareness to their product with a playful interactive user experience.

role

UX, UI, IA

Agency

123 West

Team

Producer - Andrea Tam
Developer - Martin Blumefeld
Copy Writer - Carla Hawkins

We created a fun microsite focused on playfully introducing the customer to Wild Wonders, using an interactive map and subtle animation to bring the elements to life and educate the user on the unique differences between tomatoes.

wireframes of interactive map

The Journey

Beginning with a quick instructional modal cueing the user to drag to move around the interactive map, they can then visit each ‘locale”, learn more about each tomato, all while filling their digital passport.

intro screen "welcome to a world of flavor. It's time for a mouth watering adventure. Explore the map, and click on each sunset flavor to learn more."
interactive map showing passport cursor
passport popup with tomato information
stamped passport
Congratulations - map completion pop up

More Work

Product design - UX/UI - visual identity

evo

visual identity - UX/UI

Fresh restaurants

justinediener@gmail.com

LinkedIn

©2022